About Us


Handcrafted in our Raleigh, North Carolina shop!

The saying goes ‘It’s not what you say, but how you say it”.  In the guitar realm, this popular idiom refers to Tone.  Guitarists know that tone is everything and JBE Pickups has been providing players with the tools to take control of their tone for decades

The world-class guitarist, Danny Gatton said it best – ‘Best pickups on the planet!’  And he should know, he was one of the original designers of the JBE pickup.  The story goes that the legendary genre-busting guitarist couldn’t get the tone and performance he was looking for with off-the-shelf, mass-produced pickups.  He needed something more personal, more real…more truthful. 

Joe Barden and Danny Gatton, spent countless hours collaborating on the design and creating Danny’s ultimate pickup.  In addition to amazing tone, the pickup had to carry no noise or hum of its own whatsoever.  It had to do the job perfectly without getting in the way of the music it was presenting.  Joe’s pickups became the core of Danny’s sound for the rest of his illustrious career.

It is this commitment to utility and tone that compelled players like Bruce Springsteen, Keith Richards, Jorma Kaukonen, Bonnie Raitt, Jimmy Thackeray and many more to load their instruments with the ‘Best Pickups on the Planet!’